About us
The legacy
The idea of developing a headphone was raised back in 2010. The reasons were many, but mainly it was due to the frustration that the headphones of the time did not live up to our expectations. It was there and then that we decided to step out into a new world. With all the knowledge and experience built up within the technology company Jenving Technology, world-renowned for its Hi-Fi cables under the SUPRA Cables brand, there were all the conditions for success. With customers such as the Swedish and American air forces, Koeningsegg Automotive and others. we knew we could develop, produce and deliver products of the absolute highest performance and quality. It was simply time to take a step forward in the evolution of headphones.
2014
The first earphone was launched
In 2014, success became a reality when our first headphone model, NiTRO, was launched. The newspaper Ljud & Bild named it "The product of the year" among in-ear headphones. The gadget magazine M3 named it "Best buy" in the category Premium headphones.
2016
Sound by Sweden AB is created
Since then, more test-winning products have been launched and a new company has emerged, Sound by Sweden AB.
Today
New Generation of Sound
Sound by Sweden today consists of a collection of innovators and engineers with their roots in SUPRA. Technical competence and experience are mixed with new and innovative technology, which results in cutting-edge products of absolute world class. Unique material choices, technically anchored design and new innovative technology permeate the entire production chain, from idea to finished product. We have chosen to call this concept "New Generation of Sound".
Quality and performance are the most important building blocks in our product development process and every new project is based on these. What sets Sound by Sweden and Supra apart from many others in the audio industry is that we develop and produce our products ourselves. In this way, we can quality-assure each step in the process and make sure that the final result corresponds to the high demands of our end users. Customers such as the Swedish and American air forces are proof that we have succeeded.
